The first is an IDEA FACTORY which partners with clients to help them identify, outline and define new creative paths for their brands. This group, which was designed to serve as an "invisible" creative resource for advertising agencies, artists, labels and networks, is led by director of convergence TESS PRINS; and Adweek freelance creative director of the year ERNEST LUPINACCI; It consists of a bi-costal network of staff and cYclops affiliated creatives, account planners, fashion directors,screenwriters, producers and other media visionaries, whose imagination and insight are applies to the communications needs of its clients.