The THOUGHT division of cyclops partners with clients to help them identify, outline and define new creative paths for their brands. This group, which was designed to serve as an invisible creative resource for advertising agencies (and/ or a bridge between artists, labels/ networks and their respective brands), is led by director of convergence TESS PRINS and Adweek freelancer of the year ERNEST LUPINACCI. It consists of a bi-coastal network of staff and cYclops-affiliated creatives, directors, photographers, fashion directors, screenwriters, producers and other media visionaries, whose imagination and insight are applied to the communications needs of its clients.